From the 2010 Standard Catalog of Baseball Cards:
To introduce its special insert card series honoring 1993 A.L. Rookie of the Year Tim Salmon and Phillies stars John Kruk and Darren Daulton, Fleer issued the 5" x 7" promo sheet. The three player cards on the sheet are similar to the issued versions except they have black overprinting on front and back which reads, "PROMOTIONAL SAMPLE." The non-player segment of the sheet has details about the inserts and special mail-in offers for additional cards.

Heres a close up of the Salmon card with the text overlay:


The special "Highlight" insert cards targeted Salmon, John Kruk, and Darren Daulton.


I have only 4 of the 15 cards in the set (any traders?).



The others Fleer issued in '94 are:
#17 Rookie Sensations
#3 Team Leaders
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